Standard International Unveils New Hospitality Brand, “The Standardx”
Lifestyle As times evolve and people change, so do hotels, and no brand captures this transformation quite like The Standard, a pioneer of lifestyle hotels. With a rich history of igniting cultural shifts while delivering unforgettable hospitality in marquee locations such as New York, Miami, London, and Bangkok, as well as chic outposts in Hua Hin, Ibiza, and the Maldives, The Standard is no stranger to reinvention. And just as every elegant it-girl has her wild side, so does The Standard.Enter The StandardX, Melbourne – opening on August 8 – this new hotel concept from Standard International takes the iconic brand back to its youthful roots. Twenty-five years ago, The Standard, Hollywood opened its doors on the Sunset Strip changing the game for the hotels. As the epicenter of young Hollywood, The Standard, Hollywood...
