Nike renews uniform partnership with NBA, WNBA as NFL opens bidding process to competitors
Top Stories Tamfitronics The NBA logo is seen outside an NBA store in New York on July 8, 2024.Angela Weiss | AFP | Getty ImagesNike will be the exclusive uniform and apparel provider for the National Basketball Association and Women's National Basketball Association for another 12 years after they renewed their partnership with the sneaker giant, the leagues announced Monday.Under the terms of the deal, Nike will be the leagues' global outfitting, merchandising, marketing and content partner until 2037. The company will also be in charge of designing and manufacturing uniforms, on-court apparel and fan merchandise.Nike's last deal with the basketball leagues, which kicked off during the 2017-18 NBA season, was reported to be worth $1 billion and marked the first time an apparel partner had its logo on an NBA or WNBA jersey....