Tag Archives: statistics

Technology tamfitronics Technology tamfitronics Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishnessThis year has been rough for many B2B technology companies.After years of relatively easy selling, finance and procurement departments have pulled back on purchases. In turn, solution providers have tightened up their belts.Marketing budgets are down considerably. Marketing teams are spread thin. Performance marketing and customer marketing are the only two areas getting attention.That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter (samples). Below are 25 B2B marketing statistics that sum up 2024 so far.>>>Need an extra pair of hands? Sword and the Script Media can help with B2B marketing, PR and social media.Market1. Buyer’s choice. When buyers...