PR pros say consumers trust social media more than traditional news, according to a new survey
Top Stories Tamfitronics Top Stories Tamfitronics News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer serviceMore consumers trust social media for information than other conventional sources, including traditional news, business and government. That’s according to a new poll by the trade publication PRWeek and the PR software vendor Notified.The two organizations polled 155 PR professionals and found 50% say consumers trust social media the most – and by a wide margin. The traditional news media followed with 39%, trailed by business (10%) and government (1%).This isn’t a first – we’ve seen other studies suggest the influence of social media is growing. For example, in late 2023, Pew said about 30% of Americans get their news from social media, but this...
