Toei, Shochiku, Flag Collaborate on New Digital Advertising Platform
Science & Technology

Toei, Shochiku, Flag Collaborate on New Digital Advertising Platform

Technology tamfitronics posted on 2024-08-01 13:05 EDT by Anita Tai 'Cinema DX Project' to promote DX technology in movie marketing Toei, Shochikuand Flag announced on Wednesday that the three companies will collaborate on a new digital advertising platform project titled "Cinema DX Project." The project will focus on using consumer data to improve advertising methods and also promote DX technology in movie marketing. Image courtesy of FlagShochiku and Toei will receive shares of Flag in a new capital and business alliance, with Shochiku and...
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