Reckitt sells majority stake in Air Wick and Cillit Bang arm
Business
Friday 18 July 2025 7:33 amReckitt, the owner of brands such as Dettol, has struggled with growth headwinds over the past two yearsReckitt Benckiser has agreed to sell its Essential Home business to private equity investor Advent International for $4.8bn (£3.6bn).
Essential Home includes the brands Air Wick, Calgon, Woolite and Cillit Bang.
The FTSE 100 giant, which will retain a 30 per cent equity stake in the business, has been reshaping its business to focus on “11 high-growth, high-margin Powerbrands” as part of a simplification drive.
Kris Licht, Reckitt chief executive, said the company was “executing strategic plan at pace”.
“The divestment of Essential Home represents a significant step forward in unlocking the substantial value in our business.
“This moves Reckitt towards becoming a simpler, more effective world-class consumer health and hygiene company and it will enable us...