The simple reason your eco efforts aren’t converting customers
10 Sep
Business News

The simple reason your eco efforts aren’t converting customers

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Business Generic green stock photos are dead. Jacqueline Bourke from iStock reveals what eco-conscious shoppers want to see from small businesses instead. What’s happening:Small businesses are struggling to connect with eco-conscious consumers despite genuine sustainability efforts, with 78% of shoppers distrusting “eco-friendly” labels due to poor visual communication strategies. Why this matters:With 5 in 10 ANZ consumers actively choosing businesses that align with their values, visual storytelling has become the make-or-break factor in capturing this lucrative, growing market segment worth billions. The sustainability marketing game has changed, and many small businesses are losing without realising why. New research from iStock reveals a striking disconnect between what small businesses think eco-conscious consumers want to see, and what actually drives purchasing decisions. Despite 70% of consumers in Australia and New Zealand making conscious efforts to avoid negatively impacting the planet, a...
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The real reason a 4-day workweek makes people happier in their jobs—it’s not just more free time
27 Jul
Business News

The real reason a 4-day workweek makes people happier in their jobs—it’s not just more free time

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Business It's not exactly surprising that workers support moving to a four-day workweek.In the last five years, hundreds of companies have piloted a four-day, 32-hour workweek with no pay cuts for some 8,700 workers around the world. People experienced less burnout, stress, and anxiety and better mental and physical health. Employees rated their work-life balance higher, and even business profits grew. There are two major factors for the boost in workers' happiness, says Juliet Schor, an author, economist, sociologist, and lead researcher of the 4-Day Week experiments. One, of course, is that people have more time for their families, friends, sleep, hobbies, health and communities, Schor writes in her latest book, "Four Days a Week." The second factor, however, is that workers are happier even while they're on the clock. Simply put: The four-day week makes people feel much...
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Africa has no reason to be poor – Obasanjo
27 Aug
Politics

Africa has no reason to be poor – Obasanjo

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Politics tamfitronics A former Nigerian President Olusegun Obasanjo on Monday, August 26, decried the level of poverty experienced across the African continent.Speaking at the opening ceremony of the FESTAC Africa Festival at the Jomo Kenyatta Stadium in Kisumu, Kenya, the former president said that the widespread poverty in Africa is man-made and not an act of God.Obasanjo also said that given the continent’s abundant resources, there is no reason for its growing poverty.His words, “Africa has no reason to be poor. Our poverty is not an act of God. We are steeped in poverty due to our poor mentality.“We need to wake up because we have a wealth of resources,” Obasanjo said.He also accused the World Bank of deceiving nations of the continent with some of its initiatives.He said, “If you look back in history,...
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‘We have every reason to rejoice’: PM Wong reflects on Singapore’s past and future in first National Day message, Singapore News
09 Aug
Top Stories

‘We have every reason to rejoice’: PM Wong reflects on Singapore’s past and future in first National Day message, Singapore News

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Top Stories Tamfitronics In his first National Day message on Thursday (Aug 8) as prime minister, Lawrence Wong reflected on Singapore's past and spoke about the "exciting opportunities and possibilities" in the future."We may be a young nation, but we have overcome much together, so we have good reasons to be confident about our future," Wong said in his speech."Despite the challenges, we will take Singapore onwards and upwards."Wong was sworn in on May 15, becoming Singapore's fourth PM.He was addressing the nation from Sri Temasek on the Istana grounds while his office in the main Istana building is undergoing extensive renovation.Sri Temasek is also where Lee Kuan Yew and his family spent the night of Aug 8, 1965, Wong added, stating how Lee had "tossed and turned that night, consumed with worry of how to build a nation from...
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