How the Premier League uses AI to boost fan experiences and score new business goals
15 Aug
Business News

How the Premier League uses AI to boost fan experiences and score new business goals

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Business Alex Livesey/Getty Images ZDNET's key takeaways The Premier League is working with Adobe to exploit generative AI. Explorations show customers want to create, not just consume content. Long-term hyper-personalisation goals should be approached carefully. The English Premier League football season starts this weekend. With 1.8 billion people watching the competition in 900 million homes across 189 countries (streaming on Peacock), it would seem there's limited scope for emerging technology to boost supporter engagement. However, Alexandra Willis, director of digital media at the Premier League, has other ideas. Willis told ZDNET that while UK-based supporters are the lifeblood of the Premier League, new supporters around the globe have varied demands and requirements. She said the organisation's digital transformation strategy focuses on finding ways to serve all football fans. Also: What is digital transformation? Everything you need to know about how technology is changing...
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A Premier League scandal: Should David Coote referee again after controversial video involvement?
14 Nov
Science & Technology

A Premier League scandal: Should David Coote referee again after controversial video involvement?

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Technology tamfitronics There has never been so much talk about officiating as there has been in the Premier League over the last couple of seasons, has there?Despite the introduction of technology that’s supposed to help referees make correct decisions, which came later in the English top flight than in other top leagues in Europe, there are still too many mistakes, too huge to ignore, sometimes too weird to understand.And as if that isn’t enough to be going on with, the latest scandal involving a Premier League referee happened off the pitch. A video has surfaced of David Coote making derogatory, even discriminating, remarks about Liverpool and their former manager, Jurgen Klopp.“German c*nt”, Coote said referring to Klopp, accusing the 57-year-old of arrogance, “sh*t” he called Liverpool, and the man next to him in the video...
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Top Stories

Predictions for Premier League Matches in Week 5

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Top Stories Tamfitronics God, football’s relentless, but can there really ever be too much of it? Rodri certainly thinks so.Anyway, following a huge midweek serving of Champions League and Carabao Cup action, the Premier League returns this weekend. With another busy midweek in the offing next week, there’s no fancy Friday or Monday night action on Matchday 5 with eight games being played on Saturday and just the two on Sunday. And while we’re barely a month into the new season, the weekend’s action already feels significant at both ends of the table, particularly at the bottom. While Manchester City’s clash with Arsenal will not necessarily decide the title, the scarcity of points towards the bottom means Southampton’s matchup with Ipswich Town and Everton’s trip to Leicester City bear great importance. Here’s how 90min...
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Premier League LIVE: Arsenal vs Tottenham build-up, Odegaard injury latest, Maresca fires subtle dig at Ten Hag after Sancho’s winning Chelsea debut
15 Sep
Top Stories

Premier League LIVE: Arsenal vs Tottenham build-up, Odegaard injury latest, Maresca fires subtle dig at Ten Hag after Sancho’s winning Chelsea debut

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Top Stories Tamfitronics Live BlogPremier League LIVE: Tottenham vs Arsenal team news as Solanke starts but no Odegaard, Maresca fires Sancho dig at Ten Hag, Van Dijk on Liverpool’s ‘reality check’Updated: 12:58, 15 Sep 2024talkSPORT is here to keep you updated on all the latest Premier League news in our live blog.The top flight is back after the international break and we'll be taking you through an action-packed weekend.And we have a mouth-watering north London derby between Tottenham and Arsenal highlighting the action on Sunday.BETTING OFFER: Sign up to talkSPORT BET and get free bets on the Premier LeaguePremier League Gameweek 4 fixturesSaturday, September 14Southampton 0-3 Man United Liverpool 0-1 Nottingham Forest Man City 2-1 BrentfordFulham 1-1 West HamCrystal Palace 2-2 Leicester Brighton 0-0 Ipswich Aston Villa 3-2 EvertonBournemouth 0-1 ChelseaSunday, September 15Tottenham vs Arsenal...
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