Tag Archives: Personalisation

Top Stories Tamfitronics LONDON, Oct 10, 2024 - (ACN Newswire) - In the face of rapid digital transformation across the UK and Ireland, businesses are increasingly turning to AI and personalisation technologies to enhance customer engagement in 2025, according to the newly released ‘Customer Experience Live UK Intelligence Report 2024'.  The report, unveiled at the co-located Customer Experience Live Show UK and Digital Experience Show UK  2024, reveals that 62% of companies are investing in AI, while 52% are focusing on personalising service delivery to meet rising customer expectations.The report outlines how businesses are focusing on improving customer journey mapping (53%) and re-evaluating voice-of-customer initiatives (49%), underscoring that organisations are intensifying efforts to better understand and anticipate customer needs. The rising use of AI is set to transform the way businesses deliver real-time, tailored customer...