Gwyneth Paltrow’s Goop took wellness mainstream. How did it lose its edge?
Lifestyle In This StoryFor more than 15 years, Gwyneth Paltrow’s lifestyle empire, Goop, has been ever-present in the cultural conversation. Goop has been a newsletter, an e-commerce company, a podcast, a wellness summit, a magazine, and even a show.Suggested ReadingOpenAI's Safety and Security Committee is going independent and they have some suggestionsSuggested ReadingIt has also been the subject of derision. Its guide to yawning, promotion of an eight day goat milk cleanse, and advice to speak kindly to your water, are just a few examples of its content dragged by the masses. Perhaps most infamously, Goop gave readers frequent, dubious advice about their vaginas. The site advised people to treat yeast infections by only eating one piece of fruit a day. The Goop store sold a $66 egg-shaped jade or rose quartz stone that could...