Musician Lancey Foux On His Partnership With Rains And An Electrifying All Points East Performance
Lifestyle Founded in 2012 by friends Daniel Brix and Philip Lotko, neo-Scandinavian fashion and lifestyle brand Rains has become renowned for its contemporary spin on the typical rubber raincoat. Twelve years have seen a whirlwind of innovation and growth at Rains, on top of wildly successful sales and over 30 brick-and-mortar stores, the Danish brand has secured a coveted spot on the Paris Fashion Week schedule where they have been showing since January of 2022. The Paris slot has submerged Brix and Lotko in the theatricality of the Paris fashion crowd, which includes industry insiders, artists and musicians from around the globe. Named for the incontrovertibly wet weather in their native Denmark (the country sees 171 days of precipitation each year), the brand has become just as synonymous with unpredictable London commutes and day festivals....
