Macro trends and Gen Z drive India’s e-lifestyle boom, says Bain & Company and Myntra study
Lifestyle

Macro trends and Gen Z drive India’s e-lifestyle boom, says Bain & Company and Myntra study

Lifestyle HomeBusiness NewsMacro trends and Gen Z drive India's e-lifestyle boom, says Bain & Company and Myntra studyLifestyle As India’s e-lifestyle sector continues to grow, the interplay of macroeconomic factors, shifting consumer preferences, and technological advancements will likely shape the future landscape of online retail. With both established and emerging players adapting to these trends, the next few years promise to be a period of dynamic change and opportunity in India’s lifestyle market.By Shruti Mishra
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