Tag Archives: League
How the Premier League uses AI to boost fan experiences and score new business goals
Business
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ZDNET's key takeaways
The Premier League is working with Adobe to exploit generative AI.
Explorations show customers want to create, not just consume content.
Long-term hyper-personalisation goals should be approached carefully.
The English Premier League football season starts this weekend. With 1.8 billion people watching the competition in 900 million homes across 189 countries (streaming on Peacock), it would seem there's limited scope for emerging technology to boost supporter engagement. However, Alexandra Willis, director of digital media at the Premier League, has other ideas.
Willis told ZDNET that while UK-based supporters are the lifeblood of the Premier League, new supporters around the globe have varied demands and requirements. She said the organisation's digital transformation strategy focuses on finding ways to serve all football fans.
Also: What is digital transformation? Everything you need to know about how technology is changing...
Arab League breaks with Hamas: A new era of Middle East politics
Jordan's Foreign Minister Ayman Safadi chairs an extraordinary meeting of Arab League foreign ministers day before the 51st Session of the Council of Foreign Ministers of the Organisation of Islamic Cooperation (OIC), in Istanbul, Turkey, June 20, 2025. (Photo: REUTERS/Dilara Senkaya)
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A Premier League scandal: Should David Coote referee again after controversial video involvement?
Technology tamfitronics There has never been so much talk about officiating as there has been in the Premier League over the last couple of seasons, has there?Despite the introduction of technology that’s supposed to help referees make correct decisions, which came later in the English top flight than in other top leagues in Europe, there are still too many mistakes, too huge to ignore, sometimes too weird to understand.And as if that isn’t enough to be going on with, the latest scandal involving a Premier League referee happened off the pitch. A video has surfaced of David Coote making derogatory, even discriminating, remarks about Liverpool and their former manager, Jurgen Klopp.“German c*nt”, Coote said referring to Klopp, accusing the 57-year-old of arrogance, “sh*t” he called Liverpool, and the man next to him in the video...
Premier League LIVE: Arsenal vs Tottenham build-up, Odegaard injury latest, Maresca fires subtle dig at Ten Hag after Sancho’s winning Chelsea debut
Top Stories Tamfitronics Live BlogPremier League LIVE: Tottenham vs Arsenal team news as Solanke starts but no Odegaard, Maresca fires Sancho dig at Ten Hag, Van Dijk on Liverpool’s ‘reality check’Updated: 12:58, 15 Sep 2024talkSPORT is here to keep you updated on all the latest Premier League news in our live blog.The top flight is back after the international break and we'll be taking you through an action-packed weekend.And we have a mouth-watering north London derby between Tottenham and Arsenal highlighting the action on Sunday.BETTING OFFER: Sign up to talkSPORT BET and get free bets on the Premier LeaguePremier League Gameweek 4 fixturesSaturday, September 14Southampton 0-3 Man United Liverpool 0-1 Nottingham Forest Man City 2-1 BrentfordFulham 1-1 West HamCrystal Palace 2-2 Leicester Brighton 0-0 Ipswich Aston Villa 3-2 EvertonBournemouth 0-1 ChelseaSunday, September 15Tottenham vs Arsenal...
