Uncovering KSA’s luxury with Justin Kim GM of Jeddah EDITION
Lifestyle Lifestyle Justin Kim, GM of The Jeddah EDITIONhas sharpened his skills in the luxury/boutique lifestyle segment for almost three decades. Here, he sheds light on KSA’s hospitality scene in KSA.Lifestyle How would you describe the the hospitality scene in KSA?The hospitality scene in KSA is evolving dynamically, driven by changing consumer preferences, increasing tourism and Vision 2030 goals. Consequently, there’s a palpable energy as the industry embraces innovation and transformation. Moreover, with a growing emphasis on luxury and cultural authenticity, KSA is set to become a global hospitality hub. In essence, the arrival of The Jeddah EDITION symbolizes a milestone in realizing Saudi Arabia’s Vision 2030 aspirations. By seamlessly blending luxury, innovation and authenticity, the EDITION brand isn’t just opening in a new market. Ultimately, this debut marks the introduction of a world-class hospitality...