3 elements of a customer technology strategy
Technology tamfitronics Delivering a seamless customer experience is crucial for staying competitive. Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience.An integrated customer technology strategy resolves this issue by aligning all these technologies to work together.The customer experience imperative: Moving beyond isolated tech solutionsIn many companies, the norm is to purchase and manage martech separately from other teams. Sales and customer support departments operate the same way. This silo approach only serves the company, not the customer.Silos are detrimental to good customer experiences. With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. A flawless, integrated customer experience is now essential for companies to stay relevant.Adopting this approach requires shifting from a company-focused to a customer-focused mindset. Easier said than done, right?...
