On TikTok, pop culture prevails over news and politics
Politics tamfitronics TikTok is growing fast as a destination for news, but news and politics accounts make up less than one percent of accounts followed by U.S. adults, the Pew Research Center says. Around half of all TikTok accounts followed by U.S. adults are influencers and creators, the study shows. Plus, content related to news and politics is considered rare, with only about 10% of the followed accounts that showed up in the study posting about these topics.When Pew ran a similar study in 2022 on the people users follow on X, it found that 1% of accounts followed belonged to political figures, while 3% belonged to media outlets and journalists. These numbers are still small, yet they’re more significant than those from TikTok, where media pundits and outlets account for 0.4% of people...