New AFLW boss confident of hitting metrics ahead of new season as smart ball technology unveiled
Technology tamfitronics New AFLW boss Emma Moore is adamant the competition can find the momentum needed to thrive and hit its own metrics for further season expansion.The 2024 season starts during next week’s AFL pre-finals bye, kicking off with Sydney hosting Collingwood at North Sydney Oval on Friday night.The 18-team competition, which is now 11 games plus finals, is due to expand to 12 regular-season rounds by 2025, and potentially 14 during the five-year deal signed last September.Know the news with the 7NEWS app: Download today But the latter expansion is dependent on achievement of key audience metrics (average attendance of 6000 fans, average broadcast viewers of 100,000).There were 234,525 fans across 90 regular-season AFLW games last season (average: 2606) while the regular-season average viewership was 54,969, according to the AFL’s annual report.“There’s great momentum....