Companies need to stop taking the easy way out on climate goals
Technology tamfitronics This article is from The Spark, MIT Technology Review’s weekly climate newsletter. To receive it in your inbox every Wednesday, sign up here. Corporate climate claims can be confusing—and sometimes entirely unintuitive. Tech giants Amazon and Google both recently released news about their efforts to clean up their climate impact. Both were a mixed bag, but one bit of news in particular made me prick up my ears. Google’s emissions have gone up, and the company stopped claiming to be “net zero” (we’ll dig into this term more in a moment). Sounds bad, right? But in fact, one might argue that Google’s apparent backslide might actually represent progress for climate action. My colleague James Temple dug into this news, along with the recent Amazon announcement, for a story this...
