Spotify Says Its Un-Bundled ‘Basic’ Plan Isn’t Getting Buried — But You Be the Judge
16 Jul
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Spotify Says Its Un-Bundled ‘Basic’ Plan Isn’t Getting Buried — But You Be the Judge

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Top Stories Tamfitronics Photo Credit: UgglemammaTop Stories Tamfitronics Spotify is now taking serious issue with Digital Music News’ assertion that ‘Basic’ is getting buried from would-be subscribers.Spotify has every incentive to bury its newly launched, unbundled ‘Basic’ subscription tier. But does that mean Spotify is intentionally hiding ‘Basic’ from would-be subscribers to steer them into its more lucrative bundled options?Given the economics, it’s hard to imagine Spotify not wanting to bury its Basic tier. Not only are bundled plans more expensive, but they’re also substantially cheaper when it comes to royalty payments (and for proof of that, look no further than the hard data outlined in this DMN Pro report).That may explain why Spotify has shifted more than 98% of its plans into bundles, according to our just-released Bundling Barometer.Over the past...
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