Uncovering KSA’s luxury with Justin Kim GM of Jeddah EDITION
14 Jun
Lifestyle

Uncovering KSA’s luxury with Justin Kim GM of Jeddah EDITION

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Lifestyle Lifestyle Justin Kim, GM of The Jeddah EDITIONhas sharpened his skills in the luxury/boutique lifestyle segment for almost three decades. Here, he sheds light on KSA’s hospitality scene in KSA.Lifestyle How would you describe the the hospitality scene in KSA?The hospitality scene in KSA is evolving dynamically, driven by changing consumer preferences, increasing tourism and Vision 2030 goals. Consequently, there’s a palpable energy as the industry embraces innovation and transformation. Moreover, with a growing emphasis on luxury and cultural authenticity, KSA is set to become a global hospitality hub. In essence, the arrival of The Jeddah EDITION symbolizes a milestone in realizing Saudi Arabia’s Vision 2030 aspirations. By seamlessly blending luxury, innovation and authenticity, the EDITION brand isn’t just opening in a new market. Ultimately, this debut marks the introduction of a world-class hospitality...
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The Keto Paradigm: A New Era of Health, Happiness, and Lifestyle Balance
14 Jun
Lifestyle

The Keto Paradigm: A New Era of Health, Happiness, and Lifestyle Balance

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Lifestyle The ketogenic diet, often referred to as the keto paradigm, is a high-fat, low-carbohydrate eating plan that has gained popularity in recent years for its potential health benefits. The primary goal of the keto paradigm is to shift the body’s metabolism from using glucose as its primary fuel source to using ketones, which are produced from the breakdown of fats in the liver. This metabolic state is known as ketosis and is achieved by drastically reducing carbohydrate intake and increasing fat consumption. By doing so, the body becomes more efficient at burning fat for energy, leading to weight loss and other health benefits.To achieve ketosis, individuals following the keto paradigm typically consume around 70-80% of their daily calories from fat, 20-25% from protein, and only 5-10% from carbohydrates. This macronutrient ratio is designed to...
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Franchises Are Transforming Fast Food With Healthy Options
14 Jun
Lifestyle

Franchises Are Transforming Fast Food With Healthy Options

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Lifestyle Innovative brands offer fresh, healthy and quick meals for the health-conscious consumer.A healthy diet is one of the keys to a long, productive life. According to Statista, 50% of Americans claim that they are actively trying to eat healthy. But busy lifestyles often get in the way of eating right. At one time, fast food restaurants only offered greasy burgers and fat-laden fries. But times have changed.From fresh Mexican and Mediterranean to juice bars and salad franchiseshealthy food concepts have sprung up with menus that include gluten-free items and more to cater to a variety of dietary lifestyles. These franchise businesses allow customers to eat a quick meal without guilt and they give entrepreneurs the opportunity to operate a community-centric, feel-good business.Below, we take a look at notable innovators that have...
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Toni Kroos becomes Marc O’Polo Testimonial
14 Jun
Lifestyle

Toni Kroos becomes Marc O’Polo Testimonial

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Lifestyle Stephanskirchen, June 12th 2024 Toni Kroos, Germany’s most successful footballer and one of the best in the world, becomes the new menswear testimonial for Marc O'Polo.The aim of the collaboration is to strengthen the relevance of menswear for the casual lifestyle brand, generating new customers, increasing brand desirability, and sustainably increasing growth in the menswear category. The collaboration kicks off with the Fall/Winter 2024 campaign, which will appear in all Marc O'Polo countries and at all touch-points from the end of August, 2024. The communication strategy includes a broad-based, wide-reaching media campaign. This will be the biggest menswear activation in Marc O'Polo's history.As a long time player for the world’s biggest club, Real Madrid, and star of the German national team, Toni Kroos is the most successful German footballer of all time. His tremendous...
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