How the Premier League uses AI to boost fan experiences and score new business goals
15 Aug
Business News

How the Premier League uses AI to boost fan experiences and score new business goals

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Business Alex Livesey/Getty Images ZDNET's key takeaways The Premier League is working with Adobe to exploit generative AI. Explorations show customers want to create, not just consume content. Long-term hyper-personalisation goals should be approached carefully. The English Premier League football season starts this weekend. With 1.8 billion people watching the competition in 900 million homes across 189 countries (streaming on Peacock), it would seem there's limited scope for emerging technology to boost supporter engagement. However, Alexandra Willis, director of digital media at the Premier League, has other ideas. Willis told ZDNET that while UK-based supporters are the lifeblood of the Premier League, new supporters around the globe have varied demands and requirements. She said the organisation's digital transformation strategy focuses on finding ways to serve all football fans. Also: What is digital transformation? Everything you need to know about how technology is changing...
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LinkedIn Expands Newsletter Access, Previews Coming Premium Package for SMBs
13 Aug
Business News

LinkedIn Expands Newsletter Access, Previews Coming Premium Package for SMBs

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Business LinkedIn will now enable all users to create a newsletter, no matter how many followers they have in the app, while it’s also added a new option to help small businesses boost their in-app engagement. First off, on newsletters. LinkedIn has updated the requirements for newsletter access, with all members now able to create a newsletter in the app. LinkedIn newsletters were initially limited to members with over 150 followers and/or those who has signed up to its Creator Mode option. But with the retirement of Creator Mode...
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What Is a Value Proposition Canvas and How Does It Work?
12 Aug
Business News

What Is a Value Proposition Canvas and How Does It Work?

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Business The Value Proposition Canvas is a strategic tool that helps you align your business offerings with customer needs. It consists of two key parts: the Customer Profile and the Value Map. The Customer Profile outlines what your customers are trying to achieve, their challenges, and the benefits they seek. The Value Map details how your products or services meet these needs. Comprehending this framework can improve your business strategyleading to better customer satisfaction and engagement. So, how do you effectively implement this tool?Key TakeawaysThe Value Proposition Canvas is a strategic tool for aligning business offerings with customer needs, developed by Dr. Alexander Osterwalder.It consists of two main components: the Customer Profile, which outlines jobs, pains, and gains, and the Value Map, detailing products and services.The Customer Profile helps organizations understand customer objectives, challenges, and...
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Experienced Phoenix Business Broker Launches New Website
12 Aug
Business News

Experienced Phoenix Business Broker Launches New Website

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Business Phoenix Business Broker Ray Launches new and updated website to help small business owners in Phoenix Arizona area and beyond sell their business. Phoenix-Mesa, AZ (1888PressRelease) July 29, 2025 - Business owners across the Phoenix metro area now have a new online resource when it comes to selling their business.Ray Haiber, a professional business broker with over 25 years of experience, has officially launched PhoenixBizBroker.com, a new website dedicated to helping small business owners navigate the sale process with confidence and confidentiality. Ray specializes in helping Arizona business owners successfully list and sell their businesses for maximum value. His services include a free, no-obligation consultation and a complimentary business valuation to help sellers understand what their business is worth in today's market. Whether you're planning your exit strategy or ready to sell now, Ray...
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