How the Premier League uses AI to boost fan experiences and score new business goals
15 Aug
Business News

How the Premier League uses AI to boost fan experiences and score new business goals

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Business Alex Livesey/Getty Images ZDNET's key takeaways The Premier League is working with Adobe to exploit generative AI. Explorations show customers want to create, not just consume content. Long-term hyper-personalisation goals should be approached carefully. The English Premier League football season starts this weekend. With 1.8 billion people watching the competition in 900 million homes across 189 countries (streaming on Peacock), it would seem there's limited scope for emerging technology to boost supporter engagement. However, Alexandra Willis, director of digital media at the Premier League, has other ideas. Willis told ZDNET that while UK-based supporters are the lifeblood of the Premier League, new supporters around the globe have varied demands and requirements. She said the organisation's digital transformation strategy focuses on finding ways to serve all football fans. Also: What is digital transformation? Everything you need to know about how technology is changing...
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Parts of England to hit 30C as fire crews travel across country to battle blaze
15 Aug
Health News

Parts of England to hit 30C as fire crews travel across country to battle blaze

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Parts of England will swelter through temperatures of up to 30C on Friday as firefighters grapple with a lack of resources amid the heatwave. The Met Office forecast patchy cloud across the north with scattered showers in parts of eastern Scotland. Despite this, temperatures will remain warm, particularly across England and Wales. In London, highs of 30C are predicted, while Cardiff will only be slightly cooler at 29C. Further north, Belfast and Edinburgh are expected to be a little milder, with temperatures reaching 22C and 24C respectively. Similar temperatures are expected in Manchester, which will hit a top of 24C, and Newcastle which will reach 22C. As the heat concentrates across southern and southwestern England, temperatures will climb to 30C in Salisbury and 29C in Cambridge, while central areas like Nottingham are also expected to see highs of 28C. It comes as...
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Fast walking is a key to longevity, research shows
15 Aug
Health News

Fast walking is a key to longevity, research shows

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Too busy to go to the gym? Don’t worry — you can stay healthy by incorporating at least 15 minutes of fast walking into your everyday routine,new research suggests. In general, it’s recommended that people commit to 150 minutes of moderate activity per week to see sufficient health benefits, said Dr. Wei Zheng, the study’s corresponding author. But if 150 minutes is too difficult to manage, fast walking for a minimum of 15 minutes every day can have the same health benefits. Zheng and a team of researchers recruited mostly...
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YouTube AI Can Predict if You’re Under 18—and Restrict Your Account Accordingly
14 Aug
Science & Technology

YouTube AI Can Predict if You’re Under 18—and Restrict Your Account Accordingly

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Photo Credit: Christian WiedigerYouTube is testing AI age-verification technology in the U.S. to predict if you’re under 18, regardless of the birthday entered on your account.If you’re the parent of a kid who watches YouTube—or if you’re a YouTube-loving kid yourself—you might find certain restrictions appearing on your account. The Google-owned video platform is testing AI age-verification technology in the U.S. that can predict users under 18 and place restrictions on their accounts as a result. According to YouTube, this is part of a move to provide better protections for younger users. The company’s “age-estimation model” started rolling out in the U.S. on Wednesday to determine if someone is under 18—regardless of the information entered on their account. The initial rollout of the feature covers only a “small set of users” in the U.S. to estimate their...
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