25 B2B marketing statistics that sum up 2024 at the half-year mark
17 Jul
Science & Technology

25 B2B marketing statistics that sum up 2024 at the half-year mark

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Technology tamfitronics Technology tamfitronics Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishnessThis year has been rough for many B2B technology companies.After years of relatively easy selling, finance and procurement departments have pulled back on purchases. In turn, solution providers have tightened up their belts.Marketing budgets are down considerably. Marketing teams are spread thin. Performance marketing and customer marketing are the only two areas getting attention.That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter (samples). Below are 25 B2B marketing statistics that sum up 2024 so far.>>>Need an extra pair of hands? Sword and the Script Media can help with B2B marketing, PR and social media.Market1. Buyer’s choice. When buyers...
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Marquis Who’s Who Honors Ananya Ghosh Chowdhury for Expertise in Technology
17 Jul
Science & Technology

Marquis Who’s Who Honors Ananya Ghosh Chowdhury for Expertise in Technology

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Technology tamfitronics KIRKLAND, WA, July 16, 2024 /24-7PressRelease/ -- Ananya Ghosh Chowdhury has been recognized for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.Ms. Ghosh Chowdhury has carved a distinguished career in the technology sector, currently serving as a senior cloud solution architect at Microsoft. In this role, she leverages her extensive experience to guide major and strategic customers in designing enterprise-grade solutions using artificial intelligence (AI), machine learning (ML), and analytical technologies. Her collaboration with Microsoft's account team and key customer stakeholders is pivotal in developing strategies to achieve their business goals. Prior to joining Microsoft, Ms....
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The Download: K-pop stans’ climate plans, and what AI isn’t
17 Jul
Science & Technology

The Download: K-pop stans’ climate plans, and what AI isn’t

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Technology tamfitronics Plus: Silicon Valley is donating to Donald Trump's campaign This is today's edition ofThe Download,our weekday newsletter that provides a daily dose of what's going on in the world of technology. Music streaming can be a drag on the environment. These K-pop fans want to clean it up. K-pop fans have for years been known for their incredible organizing power. As their numbers have grown around the world, they have become influential political forces, shaping elections and advocating for social change.It was these actions that inspired Kpop4planet. It’s a small group of volunteers that is achieving surprising success in mobilizing K-pop fans to act against the energy-intensive practices of the music streaming industry.And, buoyed by its success, Kpop4planet has started targeting companies outside the music industry; it’s asked them to make...
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A short history of AI, and what it is (and isn’t)
17 Jul
Science & Technology

A short history of AI, and what it is (and isn’t)

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Technology tamfitronics This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here. It’s the simplest questions that are often the hardest to answer. That applies to AI, too. Even though it’s a technology being sold as a solution to the world’s problems, nobody seems to know what it really is. It’s a label that’s been slapped on technologies ranging from self-driving cars to facial recognition, chatbots to fancy Excel. But in general, when we talk about AI, we talk about technologies that make computers do things we think need intelligence when done by people. For months, my colleague Will Douglas Heaven has been on a quest to go deeper to understand why everybody seems to disagree on exactly...
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