Levi’s CEO says the ‘head-to-toe denim lifestyle’ is seeing success
Lifestyle In a Wednesday interview with CNBC's Jim Cramer, Levi Strauss CEO Michelle Gass said the popularity of "top-to-bottom" denim outfits is growing."Our new focus is, yes, continuing to own jeans, but taking that denim top to bottom," she said. "Things like denim skirts and denim dresses which, historically, have not been big businesses for us I mean, they're exploding, up triple digits in the quarter."The jeans maker posted its quarterly report on Wednesday, beating Wall Street's expectations for earnings but slightly missing on revenue. Shares sank nearly 13% in extended trading.Besides the "head-to-toe denim lifestyle," Gass added other trends like baggier and looser items are on the rise. She said that much of this quarter's success came from the direct-to-consumer business and the women's category. Sales were especially strong in...
